Sierra-at-Tahoe now has a presence in town! Located near the “Y” intersection in South Lake Tahoe, our new storefront enables snow-minded patrons to pick up the latest gear and purchase their tickets + passes beforehand.

We carry trusted brands like Oakley, 686, Burton, DaKine, and many more so you can look great once you’re on the mountain. Skip the line at the resort and go straight to the lift by getting tickets and passes in-store. We can even take your pass picture - say cheese!

Location: 2058 Lake Tahoe Blvd, South Lake Tahoe, CA 96150

Hours: Mon-Thur: 8am - 6pm | Fri: 8am - 8pm | Sat: 7:30am - 8pm | Sun: 7:30am-5pm

Phone: 530.659.7453 ext: 731



2018/19 Season Passes On Sale Now

Grab your pass today for maximum days at Sierra + endless Certified Unserious fun for only $479.

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Keep Sierra Clean Day

Protecting the environment is a year-round job and anyone who Love’s Sierra is invited to attend to help clean up their favorite mountain! So, come on out and lend a day to giving back to the environment that gives you so much joy all winter long.

Event Deets
Work Where You Play

Imagine trading in your cubicle, textbook, business suit, or dead end job for an unforgettable snowy season, or even for a lifetime in the mountains. If you're interested in joining the Sierra family this winter, stop by our Job Fair on Saturday, Oct 27 at the Crossings in South Lake Tahoe + learn why we're Tahoe's favorite place to work!

Job Fair Deets