Starting Friday March 20, 2020 the Sierra In-town Store will be closed until further notice.

Sierra-at-Tahoe now has a presence in town! Located near the “Y” intersection in South Lake Tahoe, our new storefront enables snow-minded patrons to pick up the latest gear and purchase their tickets + passes beforehand.

We carry trusted brands like Oakley, 686, Burton, DaKine, and many more so you can look great once you’re on the mountain. Skip the line at the resort and go straight to the lift by getting tickets and passes in-store. We can even take your pass picture - say cheese!

Location: 2058 Lake Tahoe Blvd, South Lake Tahoe, CA 96150

Hours: Mon-Fri: 10am - 6pm | Sat: 10am - 6pm | Sun: 10am-5pm

Phone: 530.659.7453 ext: 731



2020/21 Season Passes

Grab your pass today for maximum days at Sierra + endless fun #WherePlayReignsFree. For only $449, you get zero blackout dates, 45 FREE days at Powder Alliance ski areas, savings with 20% Off on-mountain purchases, Unlimited BFF tickets, Free Fridays + more!

Pricing, Benefits + More
3 New Ways to Play

20/21 Season Passes are now available with three new pass options fully-loaded with benefits designed with you in mind. All passes now come with perks like $60 BFF tickets to get friends and family on the hill + 20% off on-mountain purchases! Grab your pass today for maximum days at Sierra + endless fun #WherePlayReignsFree.

Lock In Your Play
We Are in This, Together.

The mountains are our home, where we go to escape, and to reinvigorate our souls. But right now, that's not an option. Here’s to putting our Sierra family first, to getting through this together, and to the many turns to come. Sit back and enjoy this special message from us to you.

Watch Special Message