Welcome to the Sierra-at-Tahoe Press Center
We constantly update this room with current press releases. These are the easiest and most timely way to find out what's new here.
Contact Our Public Relations Department
Got questions? Need high res images or a logo? Have a media inquiry? Want to visit? Get in touch!
Please see below for the latest news from Sierra-at-Tahoe.
Sierra-at-Tahoe to Enhance Guest and Passholder Experience
The closest resort to Sacramento and the Bay Area, Sierra-at-Tahoe has been a gathering place for families, first-timers and expert skiers and snowboarders alike, generation after generation. Heading into the 2019/20 Winter Season, Sierra will be providing an enhanced guest experience, focused on renewed ease and value, in a number of new and exciting ways.
Buy Now, Ride Now: 2019/20 Season Passes on Sale
2019/20 Sierra-at-Tahoe Season Passes are on sale now for as low as $319. Once purchased, skiers and riders not only get to rip the mountain during the 2019/20 season, but the remainder of this season, as well. To top it off, those who purchase a pass this spring will be entered to win a custom Sierra-at-Tahoe surfboard or a Subaru x Lib Tech snowboard. The winner will be announced after April 30th and is not valid for child pass purchases.
Sierra-at-Tahoe Announces New Beginner Ski/Ride Package
Just in time for Learn to Ski and Ride month this January, Sierra-at-Tahoe is excited to announce its all-new Level UPgrade package, in conjunction with its Learn to Ski/Ride 3-PAK offering, aimed at helping new skiers and riders take their game to the next level.
Sierra-at-Tahoe Announces Learn to Ski/Ride Day Special
On January 18 and January 25, Sierra will be offering a Learn to Ski/Ride Day special for adults and young adults. For only $79, beginners will get a lesson, rentals and limited-access lift ticket. Availability is limited, so guests will need to book ahead of time online to secure their spot.
Sierra-at-Tahoe to Open for the 2018/19 Season
Sierra-at-Tahoe will be opening for the 2018/19 winter season on November 30, 2018. With snow in the forecast into Friday, Sierra is excited to have three lifts and one surface lift scheduled to operate, conditions permitting. Early season conditions are present throughout the mountain and guests are asked to obey all signs and closures, watch for unmarked obstacles and to stay on groomed runs.
Sierra-at-Tahoe Bolsters Snowsports School with New Director Hire
As the 2018/19 season approaches, Sierra-at-Tahoe is pleased to announce the hire of industry veteran Dan Healy for the role of Snowsports School Director.
Sierra-at-Tahoe Honors the Good ‘Ol Days with a Throwback Celebration
Sierra-at-Tahoe looks forward to partnering with Shinesty, a clothing company specializing in retro ski gear and party suits, to host a special Throwback Day on Saturday, Feb 24. This is a free event to guests of all ages, taking place from 9 a.m. to 4 p.m. in the base area of Sierra.
Sierra-at-Tahoe Offers Free Skiing to Passholders at Neighboring Resorts
Sierra-at-Tahoe is offering free skiing to passholders of neighboring resorts with the “Have One On Us” program. Passholders from Dodge Ridge Ski Area and China Peak Mountain Resort will be granted one day of free skiing at Sierra-at-Tahoe through the end of February.
Jammin’ 4 Tash
Sierra-at-Tahoe has dedicated an event in loving memory of local Sierra snowboarder and former employee, Natasha “Tash” Sagucka. The USASA “Jammin’ 4 Tash” event will take place on Jan. 20, 2018 on Broadway Trail.
Sierra-at-Tahoe Opens for the 2017/18 Winter Season
Sierra-at-Tahoe will open for the 2017/18 winter season on December 2, 2017. The resort will offer limited terrain, accessed by two lifts and two surface lifts. Early season conditions are present throughout the mountain and guests are asked to obey all signs and closures.
Sierra-at-Tahoe Improves Snowsports School Experience with New Leadership Hires
Sierra-at-Tahoe is pleased to announce the recent hiring of two key positions in Ski and Snowboard School leadership for the upcoming season.
Sierra-at-Tahoe Announces Improvements for 2017/18 Winter Season
In 2017/18 Sierra is committed to enhancing the guest experience and making your trip to the Tahoe basin unforgettable. Here’s how: Expanded Sculpted Learning Terrain...
Sierra-at-Tahoe Extends 2016/17 Winter Season
Sierra-at-Tahoe is extending the 2016/17 winter season and will continue operations through April 23, 2017. In addition to the season closing date, Sierra will honor guests with Customer Appreciation Day on Monday, April 24, 2017.
Sierra-at-Tahoe Announces Partnership with Vapur to Launch Hydration Program
Resort’s Environmental initiatives expanded by reducing single-use water bottles
and installing eco-friendly water bottle fill-up stations
Sierra-at-Tahoe Announces Improvements for 2015-16 Winter Season
In anticipation of an El Nino winter, Sierra-at-Tahoe has made improvements for the 2015-16 season in increased connectivity, guest benefits technology, culture, and celebration of local talent.
Sierra-at-Tahoe Suspends Winter Operations
High temperatures, low snowfall pause 2014-15 winter season
Sierra-at-Tahoe Announces Lineup for Spring Music and Event Series
Sierra-at-Tahoe brings the second annual Equinox Spring Festival to the slopes beginning March 21. This free festival features live bands over three consecutive weekends, signature Sierra events for all ages and competitions on and off the mountain.
Jamie Anderson Sponsors South Lake Tahoe Students
Sierra-at-Tahoe professional snowboarder and Olympic gold medalist, Jamie Anderson, returns to her hometown to sponsor three South Lake Tahoe Students for her annual Give Back With Love sponsorship.
Keep Sierra Clean Day Recap
This past Sunday at Keep Sierra Clean Day, three hundred people from Sierra-at-Tahoe’s loyal community collected nearly 1,300 pounds of trash from the slopes, including unique finds like an electric toothbrush, several snowboards and even a ski from Sierra Ski Ranch.
A Golden Celebration: Sierra Resort Welcomes Home Olympians
South Lake Tahoe, the tight-knit ski community big on Olympic athletes will honor its three USA team members in a city-wide celebration, Saturday, March 15.
Sierra-at-Tahoe Resort Athletes to Compete at Winter X Games in Aspen, CO, Before Going to Russia
Sierra-at-Tahoe Resort team riders and South Lake Tahoe locals Jamie Anderson, Maddie Bowman, and Hannah Teter will invade Aspen, Colorado, this upcoming weekend, January 22-26, 2014 for the Winter X Games.
Sierra-at-Tahoe Resort Athletes Dominate Dew Tour
Sierra-at-Tahoe Resort had five athletes compete at the Dew Tour this past weekend in Breckenridge, Colorado. The Dew Tour marked the first Olympic qualifier of the year for members of the US Freeskiing and US Snowboarding team.
Sierra-at-Tahoe Resort Snowball Fight: A Dodgeball Tournament
With winter right around the corner Sierra-at-Tahoe Resort is excited to generate early season stoke and support the local community with the second annual Sierra Snowball Fight: A Dodgeball Tournament at Steamers Bar and Grill on November 14, 2013.
Sierra-at-Tahoe Resort Enhances Base Area With New Plaza
Sierra-at-Tahoe has invested $5 million into a new facility located at the base of the mountain transforming the current skier services area into a mecca for gathering and services that improve the overall skier/boarder experience.
Star Wars and Burton Come to Sierra-at-Tahoe Resort with a New Snowboard Learning Experience
The Force is strong at Sierra-at-Tahoe Resort, which today announced a new partnership with Burton Snowboards and Lucasfilm.
Powder Alliance Unites Sierra-at-Tahoe Resort Passholders to Eleven Other Resorts in the West
Winter explorers unite! The greatest powder stashes in the West have joined forces to create the Powder Alliance.
Jamie Anderson Wins ESPY for Best Female Action Sports Athlete
On the 20th anniversary of the ESPN Excellence in Sports Performance Yearly (ESPY) Awards Sierra-at-Tahoe Resort team rider and professional snowboarder Jamie Anderson won the ESPY for Best Female Action Sports Athlete. In the 2011-12 season Anderson won gold at both Winter X Games Aspen and Winter X Games Tignes in Women’s Slopestyle.
Burton Star Wars Experience Grand Opening
Families, friends, Star Wars fans and snowboarders gathered today at Sierra-At-Tahoe Resort for the official kick-off of the BurtonStar WarsTM Experience.