Welcome to the Sierra-at-Tahoe Press Center

We constantly update this room with current press releases. These are the easiest and most timely way to find out what's new here.

Contact Our Public Relations Department

Got questions? Need high res images or a logo? Have a media inquiry? Want to visit? Get in touch!

Thea Hardy
Communications Manager
530.543.3138
thardy@sierraattahoe.com

Press Releases:

Please see below for the latest news from Sierra-at-Tahoe.

Sierra-At-Tahoe 2017/18 Season Passes Now On Sale
Along with a mountain experience unlike any other, Sierra is focused on giving guests the ultimate value with the Certified Unserious Unlimited Season Pass for only $329. The 2017/18 Certified Unserious Unlimited Season Pass is loaded with benefits including lift access for the remainder of the current season as well as free skiing at 13 other Powder Alliance resorts in the 2017/18 winter season.
Read More
Sierra-at-Tahoe Extends 2016/17 Winter Season
Sierra-at-Tahoe is extending the 2016/17 winter season and will continue operations through April 23, 2017. In addition to the season closing date, Sierra will honor guests with Customer Appreciation Day on Monday, April 24, 2017.
Read More
Sierra-at-Tahoe Announces Partnership with Vapur to Launch Hydration Program
Resort’s Environmental initiatives expanded by reducing single-use water bottles and installing eco-friendly water bottle fill-up stations
Read More
Sierra-at-Tahoe Announces Improvements for 2015-16 Winter Season
In anticipation of an El Nino winter, Sierra-at-Tahoe has made improvements for the 2015-16 season in increased connectivity, guest benefits technology, culture, and celebration of local talent.
Read More
Sierra-at-Tahoe Suspends Winter Operations
High temperatures, low snowfall pause 2014-15 winter season
Read More
Sierra-at-Tahoe Announces Lineup for Spring Music and Event Series
Sierra-at-Tahoe brings the second annual Equinox Spring Festival to the slopes beginning March 21. This free festival features live bands over three consecutive weekends, signature Sierra events for all ages and competitions on and off the mountain.
Read More
Jamie Anderson Sponsors South Lake Tahoe Students
Sierra-at-Tahoe professional snowboarder and Olympic gold medalist, Jamie Anderson, returns to her hometown to sponsor three South Lake Tahoe Students for her annual Give Back With Love sponsorship.
Read More
Keep Sierra Clean Day Recap
This past Sunday at Keep Sierra Clean Day, three hundred people from Sierra-at-Tahoe’s loyal community collected nearly 1,300 pounds of trash from the slopes, including unique finds like an electric toothbrush, several snowboards and even a ski from Sierra Ski Ranch.
Read More
A Golden Celebration: Sierra Resort Welcomes Home Olympians
South Lake Tahoe, the tight-knit ski community big on Olympic athletes will honor its three USA team members in a city-wide celebration, Saturday, March 15.
Read More
Sierra-at-Tahoe Resort Athletes to Compete at Winter X Games in Aspen, CO, Before Going to Russia
Sierra-at-Tahoe Resort team riders and South Lake Tahoe locals Jamie Anderson, Maddie Bowman, and Hannah Teter will invade Aspen, Colorado, this upcoming weekend, January 22-26, 2014 for the Winter X Games.
Read More
Sierra-at-Tahoe Resort Athletes Dominate Dew Tour
Sierra-at-Tahoe Resort had five athletes compete at the Dew Tour this past weekend in Breckenridge, Colorado. The Dew Tour marked the first Olympic qualifier of the year for members of the US Freeskiing and US Snowboarding team.
Read More
Sierra-at-Tahoe Resort Snowball Fight: A Dodgeball Tournament
With winter right around the corner Sierra-at-Tahoe Resort is excited to generate early season stoke and support the local community with the second annual Sierra Snowball Fight: A Dodgeball Tournament at Steamers Bar and Grill on November 14, 2013.
Read More
Sierra-at-Tahoe Resort Enhances Base Area With New Plaza
Sierra-at-Tahoe has invested $5 million into a new facility located at the base of the mountain transforming the current skier services area into a mecca for gathering and services that improve the overall skier/boarder experience.
Read More
Star Wars and Burton Come to Sierra-at-Tahoe Resort with a New Snowboard Learning Experience
The Force is strong at Sierra-at-Tahoe Resort, which today announced a new partnership with Burton Snowboards and Lucasfilm.
Read More
Powder Alliance Unites Sierra-at-Tahoe Resort Passholders to Eleven Other Resorts in the West
Winter explorers unite! The greatest powder stashes in the West have joined forces to create the Powder Alliance.
Read More
Jamie Anderson Wins ESPY for Best Female Action Sports Athlete
On the 20th anniversary of the ESPN Excellence in Sports Performance Yearly (ESPY) Awards Sierra-at-Tahoe Resort team rider and professional snowboarder Jamie Anderson won the ESPY for Best Female Action Sports Athlete. In the 2011-12 season Anderson won gold at both Winter X Games Aspen and Winter X Games Tignes in Women’s Slopestyle.
Read More
Burton Star Wars Experience Grand Opening
Families, friends, Star Wars fans and snowboarders gathered today at Sierra-At-Tahoe Resort for the official kick-off of the BurtonStar WarsTM Experience.
Read More
Customer Appreciation Day

Hit the slopes for the final day of the season & send winter out with a bang on your favorite mountain! Customer Appreciation Day is dedicated to reminiscing about the plentiful powder days with high fives in celebration of another awesome season! Lift ticket proceeds will benefit youth recreation and education including baseball, soccer, swimming and other youth activities in South Lake Tahoe. 

Event Deets
Spend Your Spring at Sierra-at-Cabo

Springtime is here and Sierra-at-Tahoe is bringing those sunshine spring vibes to you with #SierraAtCabo. In classic #CertifiedUnserious fashion, we're taking it to the next level this spring and turning the resort into your very own spring-break mountain getaway with fun events, sunshine + high fives! Not to mention all the sunscreen and Hawaiian t-shirts you can get your hands on.

Learn More