Booth Creek Resort Properties, LLC ("Booth Creek", "we" or "our") values your privacy and is committed to the highest standards in personal protection.
This statement discloses the privacy practices of Booth Creek Resort Properties, LLC and its subsidiary companies with respect to information that we collect via the Internet. If, after reading this policy, you have further questions about how we handle your personally identifiable information, please contact us.
Please read the following policy to understand what personal information we may collect from you and how your personal information may be used as you make full use of our options and Sites. By using the Sites, you agree to this policy. If you do not agree to this policy, please do not use the Sites. This policy may be updated and revised occasionally without prior notice to you. Please check back periodically. Your continued use of the Sites following the posting of changes to this policy will signify your acceptance of those changes.
Aggregate (General, Non-Personal) Information
From time to time, we may collect general, non-personal, statistical information about the use of our Sites and related media products (including e-mail newsletters, cellular phone alerts and mini desktop application, together with the Sites, "Media Products"). Such information may include how many visitors visit a specific page on the Sites, how long they stay on that page, and which hyperlinks, if any, they "click" on. We collect this information in order to determine which areas of the Media Products are most popular and to enhance the Media Products for visitors. We may also group this information into aggregate visitor data in order to describe the use of the Media Products to our existing or potential business partners, sponsors, advertisers or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Sites or users of the Media Products.
Collection of Personally Identifiable Information
Booth Creek will not collect or retain any personal information about you unless you provide it to us voluntarily. We may collect personal information from the Sites in several ways if you so choose to provide it. For example, we require you to provide personal information in order to register for membership on a Site, purchase ski passes and other products online, book reservations at our ski resorts online, participate in contests, sweepstakes, events or promotions offered on the Sites, subscribe to our online e-newsletter or other online services, register for cellular phone alerts to receive notifications of special promotions, offers and events, send questions or comments to us via e-mail or fill out online or e-mail surveys. The requested information may include personal information such as your name, e-mail address, telephone number, home address, credit card information, billing and shipping address and information about your interests in and use of various products, programs and services.
For some features of the Sites, you can submit information about other people. For example, if you purchase a gift card or other merchandise online for another person and want it sent directly to the recipient, you may be able to submit the recipient's name, address and certain other contact information. We will use any such information that you provide to us about another person only for the purpose for which you submitted the information, such as delivering the gift card or other item to that person.
Use of Personally Identifiable Information
If you do provide us with personal information, we may retain and use that information for several purposes. We may store and process the information to better understand your needs and how we can improve our products and services. We may also retain information about your previous online bookings or purchases of services or products in order to customize our Media Products for your future experience.
In addition, we may use your personal information to send you information or updates about special offers, promotions, services and other items that might be of interest to you. However, we will not send any such communications to your e-mail address unless you have consented on the Sites (or otherwise) to receiving such communications by e-mail. You may indicate your consent to receiving such e-mail communications by opting in or choosing not to opt out, depending on the particular Site and web page on which you are given the opportunity to provide your consent. You may at any time choose to opt-out of receiving information through our Media Products.
We may also use your personal information in order to process and fulfill any transactions that you request, such as entering a sweepstakes or other contests, or booking online reservations and delivering gift cards, ski passes or other products purchased via the Sites (including any customary follow-up or confirmation communications regarding such transactions).
Sharing Information with Third Party Service Providers
At times we may share your information with third party service providers to optimize your experience with our products and services. We sometimes use other businesses to perform certain services for us, such as fulfilling orders, making deliveries, making reservations, sending postal mail, sending e-mail, sending cellular alerts, analyzing web site use, providing marketing assistance and data analysis and processing credit card payments. We may provide personal information, including credit card information, to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties.
Sharing Information with Third Party Sponsors and Your Opt Out Rights
Except as set forth above, please note that we will not share your e-mail address with any third party without your prior consent. We have formed and may in the future form relationships with other businesses, such as promotional or sweepstakes sponsors, in order to enhance the information and services on the Media Products, help promote Media Products or for other purposes.
From time to time, we may share your personal information other than your e-mail address with those sponsors, and you may receive periodic communications from such businesses, such as promotional offers available from Booth Creek or such businesses. Furthermore, many of the promotions on our Media Products give visitors the opportunity to request additional information from the sponsors of those promotions. If you request more information, you give Booth Creek permission to provide your personal information (including e-mail address) to the sponsor so they can fulfill your request. Except as otherwise stated in this policy, your personal information will not be provided to any third party without your prior consent.
To ensure you have the ability to opt-out of sharing personally identifiable information with our third party sponsors, please contact us.
Your Opt Out Choices
The fastest, most direct, secure and automated means of opting out of receiving information via our Media Products is through the online registration interface, found on www.sierraattahoe.com.
Should you wish to opt-out of distribution of personally identifiable information to third party sponsors, your only means is to complete our privacy form. Once received, we will permanently remove you from email, snail mail, and phone communications.
You can contact us by e-mail through www.sierraattahoe.com or by phone to request any changes to how we collect, or distribute any of your information or to unsubscribe from any newsletters, e-mail or other communications you might be receiving from us, and we will use every reasonable effort to accommodate your request. Phone, address and e-mail address information can be found at www.sierraattahoe.com.
You may mail a written request to:
Booth Creek E-Business Director
1111 Sierra-at-Tahoe Rd
Twin Bridges, CA 95735
Transfer of Personally Identifiable Information
As Booth Creek or any of its resorts continue to evolve, we may buy other businesses or their assets or sell our business assets. Customer information is generally one of the business assets involved in such transactions. Thus, in the event that Booth Creek, one of its subsidiaries or substantially all of were acquired, customer information would be one of the transferred assets. In addition, Booth Creek reserves the right to disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Booth Creek's rights or property, other users, or anyone else that could be harmed by such activities. This includes our right to exchange information with other organizations in order to protect against fraud and to reduce credit risk. Booth Creek also reserves the right to disclose user information when we believe in good faith that the law requires it.
Links to other web sites; "Public" Areas
An IP address is a number that's automatically assigned to your computer whenever you're surfing the Web. Web servers, the big computers that "serve up" Web pages, automatically identify your computer by its IP address. Booth Creek collects IP addresses for purposes of system administration, to report aggregate information to our advertisers, and to track the use of the Sites. When visitors request pages from the Sites, our servers log the visitors' IP addresses. It is not our practice to link IP addresses to anything personally identifiable, which means that a visitor's session will be logged, but the visitor remains anonymous to us. However, we reserve the right to use IP addresses to identify a visitor only when we feel it is necessary to enforce compliance with the Sites' policies or to protect our service or customers, the Sites, or others.
This policy applies only to information collected on the Internet
The Organizations that Collect Information
Booth Creek, one of its resorts (the website addresses of which are listed above) or a third party partner may be collecting information during your experience with our Sites.
Security procedures are in place to protect the loss, misuse or alteration of information under the company's control. Protecting the security of your personal information is very important to us. Therefore, we have taken precautions to ensure that this information is safe and secure. We maintain your profile information on a secure server. To use some features on the Media Products, we may require that you create a password. We recommend that you do not disclose your password to any other person. In addition, when you transmit personal information from your PC to our servers, your information is protected by both a "firewall" (a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network) and industry standard SSL (secure socket layer) encryption. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while Booth Creek strives to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.