Sierra-at-Tahoe to Enhance Guest and Passholder Experience

SOUTH LAKE TAHOE, Calif. - August 29, 2019 - The closest resort to Sacramento and the Bay Area, Sierra-at-Tahoe has been a gathering place for families, first-timers and expert skiers and snowboarders alike, generation after generation. Heading into the 2019/20 Winter Season, Sierra will be providing an enhanced guest experience, focused on renewed ease and value, in a number of new and exciting ways.

Implementing RFID Technology

To kick off the season, Sierra-at-Tahoe will be providing quicker access to the slopes thanks to the installation of Radio Frequency Identification (RFID) enabled gates at all entry lifts. Guests will no longer receive a paper lift ticket or have to show their pass between every lap—RFID technology will be embedded into all lift tickets and season passes via a chip that can be read by each gate through one’s pocket. To top it off, these RFID cards are reloadable online or in the pass office, leading to less waste day after day, season after season.

Competition Teams to Offer Dry Land Training

This Fall, athletes who are enrolled in Sierra’s Competition Teams Program will have access to a brand new, eight week-long training program at the Barton Center for Orthopedics and Wellness in South Lake Tahoe. The program is fully sponsored by the Sierra Education Foundation and will focus on the athletes’ mental and physical performance, as well as education on injury prevention, nutrition and more. The program aims at rounding out and elevating each athletes’ competitive edge for winter training and competitions.

For more information on this program, please contact Dan Healy at

The Powder Alliance Continues to Grow

The Powder Alliance—a group of 19 independent ski resorts across the world—is proud to announce the addition of two new resorts for the 2019/20 Winter Season: Mission Ridge and White Pass in Washington. All Sierra-at-Tahoe Unlimited Season Passholders receive a free membership to the Powder Alliance, which gives them three days of skiing and riding at 18 other resorts. That is 54 FREE days of skiing.

Press Contact:

Sarah Sherman


About Sierra-at-Tahoe

Just 12 miles from South Lake Tahoe, Sierra-at-Tahoe boasts 2,000 acres and 2,212 vertical feet of good times and playful terrain for all ability levels, with panoramic lake views from the summit and one of the deepest snowpacks in the region. Access to expert off-piste terrain in Huckleberry Canyon, incredible tree runs, the Sierra Playgrounds Terrain Parks and excellent beginner programs make Sierra a favorite Northern California resort. Known as the “locals spot,” Sierra is a bastion of the authentic California ski experience, “Where Play Reigns Free.”