Sierra-at-Tahoe Honors the Good ‘Ol Days with a Throwback Celebration

SOUTH LAKE TAHOE, Calif. – Feb 15, 2018 – Sierra-at-Tahoe looks forward to partnering with Shinesty, a clothing company specializing in retro ski gear and party suits, to host a special Throwback Day on Saturday, Feb 24. This is a free event to guests of all ages, taking place from 9 a.m. to 4 p.m. in the base area of Sierra.

“I can’t think of a better way to let loose and embrace the true spirit of skiing and riding,” said General Manager John Rice. “It’s ultimately about having fun; that’s our bottom line here at Sierra.”

Guests are encouraged to embrace the old days by wearing their best retro outfits and vintage attire. Those who dress up will have a chance to win special prizes as part of the Throwback Costume Contest. Other activities will include a Hot Doggin’ Eating Challenge, Spread Eagle Tournament, plus games and live music provided by DJ Conqu3st. Awards will be provided for the winner of each, including Shinesty gear, Moment Skis, a gift card from Riva Grill and more.

Sierra at Tahoe is making the most of the abundant sunshine this season by hosting fun and free events to keep the community in high spirits. Low snow totals won’t keep winter enthusiasts from having a good time. For visual inspiration and costume ideas, view the event video here.

Press Contact:

Thea Hardy


About Sierra-at-Tahoe

Sierra-at-Tahoe boasts 2,000 acres and 2,212 vertical feet of dynamic terrain with panoramic views of Lake Tahoe from the summit and one of the deepest snowpacks in the region. Access to expert off-piste terrain in Huckleberry Canyon, incredible tree runs, a commitment to consistent, quality grooming and excellent beginner programs, including a $49 beginner package, make Sierra Resort a favorite Northern California resort. Easy to get to and always welcoming, Sierra-at-Tahoe is located just 12 miles from South Lake Tahoe and offers Ski & Stay packages with local resorts and casinos. Known as the “locals spot,” Sierra is a bastion of the authentic California ski experience. Where unserious fun is taken seriously.