Press Release

SOUTH LAKE TAHOE, Calif. – February 17, 2012 – Families, friends, Star Wars fans and snowboarders gathered today at Sierra-At-Tahoe Resort for the official kick-off of the BurtonStar WarsTM Experience. In partnership with Burton Snowboards and Lucasfilm Ltd., the newest Burton Riglet Park is a one-of-a-kind snowboarding experience that uses iconic Star Wars themes and characters to introduce children ages 3-6 years old to the sport of snowboarding.

Representatives from Burton and Lucasfilm Ltd. were on site to demonstrate the elements of the program and host a themed party focused around Star Wars: Episode I The Phantom Menace, recently released in theaters in 3D. Kids of all ages enjoyed the Star Wars-themed celebration, which included, crafts, games, and photos with 1998 Olympic bronze medalist Shannon Dunn, Stormtroopers, Yoda, and R2-D2.

About The Burton Star Wars Experience

Open from now until the end of the winter season, the BurtonStar Wars Experience combines Burton’s industry-leading Learn To Ride hard goods, teaching systems and Riglet Park features with Jedi Master Yoda’s methods of balance, movement, and control.  At the Burton Star Wars Experience, kids as young as three can learn to snowboard with the help of Burton’s Riglet Reel, a specially designed reel attached to the nose of youth snowboards, that help them with balance, movement and control. The BurtonStar Wars Experience is tailored to give ‘younglings’ the proper tools and instruction to be successful at snowboarding at a young age.

The Burton Star Wars Experience at Sierra Resort is a full-day experience that includes the Burton Riglet Reel technology equipment rental, lunch, and plenty of interaction with Yoda and his intergalactic friends for just $135/day. A ‘3-Pak’ brings the price down to $81/day and is valid any day, all season long with no blackout dates. 

Download Photos: https://www.sendspace.com/file/uwg8rf

Download B-Roll: https://www.sendspace.com/file/bruagv

May The Force Be With You.

About Sierra-at-Tahoe Resort: Keepin’ It Real

With 480 inches of average annual snowfall, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates, Sierra™ Resort is a bastion of the authentic California ski experience. For beginner skiers and riders Sierra Resort has over 100 acres of dedicated terrain, four beginner-only conveyor lifts, a $35 adult beginner package, and a full compliment of multi-lingual PSIA Certified Instructors, Sierra Resort is the place to learn to ski or ride in Lake Tahoe. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

About Lucasfilm Ltd.

Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully-integrated entertainment company.  In addition to its motion-picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucas Licensing, which manages the global merchandising activities for Lucasfilm's entertainment properties; Lucasfilm Animation, which is currently producing content for film and television, including Star Wars: The Clone Wars, a CG-animated half-hour television series; and Lucas Online creates Internet-based content for Lucasfilm's entertainment properties and businesses. Additionally, Lucasfilm Singapore, produces digital animated content for film and television, as well as visual effects for feature films and multi-platform games. Lucasfilm's motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm's television projects have won 12 Emmy Awards.  Lucasfilm Ltd. is headquartered in San Francisco, Calif.

*Lucasfilm, the Lucasfilm logo, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.