Press Release

TWIN BRIDGES, Calif., Nov. 19, 2024 – After more than three decades of extraordinary leadership and steadfast dedication, Sierra-at-Tahoe announces the departure of General Manager, John Rice, who has been appointed to the prestigious role of President of Ski California. For over 31 years, John’s unwavering dedication, deep passion for the sport, and commitment to fostering community have left a lasting mark on Sierra-at-Tahoe, and his legacy will continue to inspire as he embarks on the next chapter in his remarkable career.  

A Legacy of Leadership and Heart 

John Rice’s legacy has been defined by his ability to make Sierra-at-Tahoe more than just a resort— a home for employees, a haven for guests, and a cornerstone of the South Lake Tahoe community. His leadership and ‘changes in latitude, changes in attitude’ spirit created an environment where people thrive, whether they are first-time skiers, lifelong riders, or aspiring Olympians chasing their dreams. 

“John has given so much of himself to this resort and to everyone connected to it,” said Alex Gillett, co-owner of Sierra-at-Tahoe. “His passion for people, his ability to nurture talent, and his unwavering commitment to the Sierra community have left an impression on all of us. Saying goodbye is bittersweet, but we are deeply grateful for everything John has done to make Sierra a truly special place and wish him the best going forward.” 

Triumphs in the Face of Adversity 

John’s tenure was not without challenges, and his steadfast leadership during difficult times will remain one of his greatest legacies. From navigating the complexities of the global pandemic to guiding the resort through recovery after the devastating Caldor Fire in 2021, John’s resilience, compassion, and vision served as a beacon for Sierra’s survival, rebirth and renewal. 

“John has a gift for building bridges and uniting people toward a common goal,” said Brian Pope, CFO of Sierra-at-Tahoe. “When the Caldor Fire left the resort in ruins, John brought together employees, guests, and government representatives to face one of the toughest chapters in the history of the ski industry. Thanks to his tireless efforts, the resort is thriving once again. I can confidently say that we would not have made it through without him.” 

A Champion for the Sport 

Throughout his time at Sierra-at-Tahoe, John has been dedicated to the evolution of snow sports and developing the next generation of athletes. His inspiring vision came to life through the design of award-winning Terrain Parks in the early 2000’s that put Sierra on the map as a premier destination for Olympic training grounds producing three Olympic gold medalists. 

Thanks to his efforts, Sierra-at-Tahoe stands as a true "Destination of Play," known for its world-class Terrain Park program with several local talents continuing to rise to international success.  

Community, Connection, and the Future 

John’s departure marks the end of an incredible chapter, and the start to a new chapter as President of Ski California where he will continue to represent and advocate for the ski industry across California and Nevada. Sierra-at-Tahoe's ownership group is committed to building on the foundation established while the search begins for a new General Manager to carry on the vision where guests can experience the magic of the mountains and a #definitelydifferent experience Sierra-at-Tahoe has to offer. 

“John’s departure marks the end of a remarkable era,” said Jeff Joyce, co-owner of Sierra-at-Tahoe. “But his impact will forever be woven into the fabric of Sierra-at-Tahoe. For that, we are eternally grateful.”  

On behalf of the entire Sierra-at-Tahoe family, the Gillett and Joyce families express their heartfelt thanks to John Rice for his years of service, leadership, and love. The mountain will always carry his spirit. 

About Sierra-at-Tahoe With 48 trails across 2,000 acres, Sierra-at-Tahoe has something for everyone. For first-timers, we offer dedicated Learning Terrain with welcoming vibes to carve your first turns at any age. To kick it up a notch, head over to the Sierra Playgrounds which feature 9 amphitheater style terrain parks and South Shore’s only halfpipe (conditions permitting). We also offer thrill seeker favorites, Avalanche Bowl + 5 backcountry gates in some of Tahoe’s steepest expert terrain, Huckleberry Canyon. Come experience the all-new Sierra-at-Tahoe, close to home, far from the same, and #DefinitelyDifferent. Learn more at sierraattahoe.com.    

For media inquiries, please contact 
Shelby Dunlap, Sierra-at-Tahoe   
530-543-3138   
sdunlap@sierraattahoe.com