Subaru WinterFest | Canceled
March 12th UPDATE
As of 11AM today, Subaru WinterFest is canceled.
We will still be honoring preferred parking for Subaru vehicles in B Lot on a first come, first serve basis on Saturday and will be hosting a raffle + giveaway for Subaru owners in the Pub on Saturday and Sunday from 1-2PM.
Below is an excerpt from Subaru's official statement.
"Due to the current pandemic, Subaru has started the process of canceling and postponing events across the country. With that said, we have decided to cancel the remaining Subaru WinterFest tour dates (Sierra At Tahoe, Boreal, Eldora, and Mt. Bachelor). We do not want to contribute to the spread of Covid-19 as we attract thousands for concerts, iPad opt-ins, snacks, giveaways, and hangouts in confined tiny houses."
Sierra-at-Tahoe + Subaru share the same passion for the outdoors. That’s why we created Subaru WinterFest presented by Harman Kardon®. A one-of-a-kind concert and mountain lifestyle tour where skiers, snowboarders, friends, and families come together to share their love for all things winter.
Subaru and Harman Kardon® bring you live Americana, bluegrass, and indie music by national artists. Enjoy daily giveaways and test the latest gear from Nordica®, Lib Tech®, Thule®, and more. Relax and enjoy free s’ mores, snacks, and a cup of coffee from La Colombe®. KleanKanteen®, Terracycle®, and Leave No Trace™ will be there to support #DontFeedTheLandfills and share environmental practices. Experience Super Chewer Outpost by BARK –your dog's gateway for adventures –for giveaways while supplies last and guided training sessions. Plus, learn how you can help Subaru and the National Ski Patrol support Avalanche Rescue Dogs Subaru owners get VIP parking and a special gift while supplies last!
Gather your crew, head to WinterFest and make memories that last forever at Sierra-at-Tahoe.
Bummed it's after hours and that you can't hang with us longer? Awh we're flattered but don't be bummed...you still can! Join us weekly, every Thursday night at McP's downtown where Sierra tickets + gear will be given away as you break it down to the DJ!
New for the 2019/20 Winter Season, Sierra-at-Tahoe will now have Radio Frequency Identification (RFID) enabled gates at all entry lifts. This time-saving technology allows for smoother lift access and warmer hands as your pass sits cozy in your pocket, eliminating the need to physically scan your pass or ticket for every lap.