Subaru WinterFest

March 2, 2019 - March 3, 2019
All day event
Solstice Plaza

Seize The Snow Days!

In partnership with POWDR, one of the last family-owned adventure lifestyle companies with multiple mountain resort destinations, the Sierra stop of the Subaru WinterFest tour will include live music  sponsored by Harman Kardon® from national touring indie/bluegrass/Americana/folk band The Lil Smokies, as well as music from emerging artists and DJs provided by SiriusXM® radio. Visitors are encouraged to demo the latest gear from top brands such as Nordica, Lib Tech, Thule, Shred and other partners offering daily giveaways at on-site tiny house inspired event trailers complete with rooftop and front decks.

Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from Stumptown Coffee Roasters, SMASHMALLOW, Chocolove and KIND Healthy Snacks. Through dynamic programming executed by POWDR’s experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them. 

Call it après, call it hanging out...we’re calling all winter warriors to experience Subaru WinterFest at Sierra before winter calls it quits!