PRESS KIT: The Mountain Is What Really Matters

At the end of the day, it's Sierra-at-Tahoe® Resort's terrain that keeps you coming back for more

FOR IMMEDIATE RELEASE

THE MOUNTAIN IS WHAT REALLY MATTERS
At the end of the day, it's Sierra-at-Tahoe® Resort's terrain that keeps you coming back for more

SOUTH LAKE TAHOE, Calif. – For generations, Northern California skiers and snowboarders have found a winter home at Sierra-at-Tahoe Resort, a 2,000 acre day resort just outside of South Lake Tahoe. Why? Because for generations, Sierra™ Resort has offered a home-away-from-home for winter enthusiasts who are looking to get back to the real thing. Sierra loyalists don't want fancy shops or fine-dining on the mountain. They want snow – and lots of it. They want steeps and trees and terrain parks. Maybe a beer at the end the day. That is what Sierra Resort delivers.

Sierra Resort is located right on the western edge of the Sierra Nevada mountains, which not only makes it the closest major resort to Sacramento and the Bay Area, but also positions it perfectly to receive generous snowfall from the storms that come in off the Pacific Ocean, dry out as they cross the Central Valley, and then slam into the 10,000 foot peaks surrounding Lake Tahoe. These storms deliver an annual average of 480 inches of snowfall. Sierra Resort's north-facing slopes keep the snow in great condition days after a storm while wind-protected lifts enable skiers and riders to access that snow even on stormy days. Minimal snowmaking means that the surface conditions stay smooth and soft rather than becoming hard and chunky.

For expert skiers and riders, so much snowfall each winter means there are acres and acres of perfectly spaced old-growth Red Fir trees to explore. With innumerable steep lines through Jack's Bowl and mandatory rock drops in Avalanche Bowl, off-piste skiers and riders find Sierra Resort a powder paradise. Huckleberry Canyon, which incorporated inside the resort's boundary line just a few seasons ago, is a buffet of cornice drops, rock chutes, gladed runs, and snow pillows just begging to be slashed. Lauded by Tahoe locals as some of the steepest and deepest terrain in the Tahoe area, Huckleberry Canyon is accessible via five gates from the top of Grandview Express.

Trees aren't your thing? Don't worry - Sierra-at-Tahoe Resort puts its heart and soul into grooming each night. Aiming to groom 70 percent of the open trails each night, including two high-angle, black diamond trails, Sierra Resort is a carver's paradise. The grooming crew also lays down corduroy on 100 percent of the beginner trails each night, creating a carpet of smooth, carvable snow that makes learning to ski or snowboard feel like cutting cold butter with a warm knife. Each morning, three Groomer's Choice runs (one for each ability level) are selected so skiers and riders always know where to go to find those perfect lines.

Sierra-at-Tahoe Resort is home to some of the nation's most cutting edge terrain parks and has been named by TransWorld SNOWboarding as a 2011 Top 10 Overall Resort and Top 10 Park resort. A 24-7 Park Crew keeps the jump, box, and rail lines fresh and the take-offs and landings manicured. The nationally recognized Superpipe is fun for beginners who just like to ride the walls, intermediates playing with getting a little air, and experts who are perfecting that new trick.

With so much mountain to play with, easy access from Highway 50, and a relaxing, friendly vibe from the parking lots to the hidden stashes, it's no secret with Sierra Resort has been the locals favorite since 1946.

More about Sierra-at-Tahoe Resort: Keepin’ It Real

With 480 inches of average annual snowfall, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates, Sierra Resort is a bastion of the authentic California ski experience. For beginner skiers and riders Sierra Resort is home to the world’s only Burton Star Wars Experience, has over 100 acres of dedicated terrain, four beginner-only conveyor lifts, a $39 adult beginner package, and multi-lingual PSIA Certified Instructors. Sierra Resort is the place to learn to ski or ride in Lake Tahoe. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains.

For more information, visit www.SierraAtTahoe.com or call 530.659.7453.