Sierra-at-Tahoe Resort Donates Nearly $300,000 During the 2010-2011 Season Print-version



Local Students and Athletes, Environmental and Community Organizations Among Beneficiaries

Sierra-at-Tahoe Resort™ continued their longstanding commitment to the community and constituents during the 2010-2011 season with charitable contributions in excess of $295,383 to community and environmental programs.

“Part of our role as members of the Tahoe business community and as global citizens is finding ways to give back throughout the season. We look for ways to make meaningful contributions to the organizations that surround and support our guests and employees during the entire year,” commented John Rice, General Manager of Sierra-at-Tahoe Resort.

Throughout the winter season, Sierra Resort responded to requests for donations from regional schools and non-profit groups with more than $150,000 in lift tickets and other products. Sierra-at-Tahoe Resort also supports local organizations with targeted donations.

Barton Memorial Hospital Foundation

Sierra Resort donated $142,000 in lift tickets to Barton Memorial Hospital Foundation during the annual Snowsports Week in February. Barton Foundation then sold the tickets through local retail shops for a discounted price of $35, raising $70,000 for local organizations benefiting children and wildlife.

Buckle Up Big Air

To honor the memory of Greg Smith, one of Sierra Resort's freestyle team members and a beloved friend to many local skiers and riders, Sierra Resort hosted a memorial slopestyle event, Buckle Up Big Air, raising $1,757. Part of the funds raised went to the Greg Smith scholarship fund for the Sierra Foundation, a non-profit organization that assists families whose children want to be a part of Sierra Resort's competitive teams. The remaining funds will go to create a memorial terrain feature in Sierra Resort's terrain parks, where Greg spent many happy days with his friends.

World Vision

In efforts to help relief efforts in Japan, Sierra-at-Tahoe Resort partnered with World Vision and raised $650. World Vision is a relief and development organization dedicated to helping children and their communities worldwide get back on their feet after natural disasters.

Local Students

More than 450 complimentary season passes were made available to local students with a "Straight A" report card. Ninety percent of these students picked up their passes, a donation valued at more than $71,166.

Ryan Shreve Memorial Fire Fighters Race

In memory of Ryan Shreve, a South Tahoe local and fire fighter, Sierra Resort hosts an annual race for South Tahoe Fire Fighters. Proceeds from the annual race are used to produce flyers that educate people about Second Impact Syndrome. The flyers had been placed on all ALS equipment in El Dorado County and the Sierra Resort first aid clinic.

Mikuni Sushi

Sierra and Mikuni Sushi actively worked together in order to help the people of Japan immediately after the disaster. Donating over $1,500 in tickets, Sierra was proud to be a partner with the Mikuni Restaurant Group that raised over $50,000 in order to meet the needs of those affected by this tragedy.

Local Sports

On first day of the 2010-11 Season, November, 23, 2011, and Customer Appreciation Day, April 25, 2011, Sierra Resort raised $8,310 from lift ticket sales to donate toward youth recreation and education in South Lake Tahoe.

Sierra-at-Tahoe Resort: Keepin It Real

With over 100 acres of dedicated beginner terrain, four beginner-only conveyor lifts, a $35 adult beginner package, and a full compliment of multi-lingual PSIA Certified Instructors, Sierra Resort is one of the top places to learn to ski or ride in the western states. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. And for all-mountain skiers and riders, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates make Sierra Resort a bastion of the authentic California ski experience. Easy to get to and always welcoming, Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort is a partner in recreation with the Eldorado National Forest.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall.

For more information, visit www.SierraAtTahoe.comor call 530.659.7453.