Press Kit

Below is 2009-2010 press kit which includes details on What's New & Unique at Sierra Resort this winter. You can find the latest news from Sierra-at-Tahoe Resort in our press release section.

If you would like more information or would like to schedule an assignment-based visit, please contact us at tahoepr@boothcreek.com or contact one of us directly:

• Kirstin Cattell, Communications Manager, 530.543.3132 or kcattell.st@boothcreek.com
  
• Jessica VanPernis, Communications Manager, 530.562.3866 or jvanpernis@boothcreek.com
  
• Kristin Yantis, Malen Yantis Public Relations, 775.351.7904, or kyantis@myprco.com

 2009.10 Press Kit

FOR IMMEDIATE RELEASE

LOOKING FOR THE REAL THING? SIERRA-AT-TAHOE® RESORT

TAKES YOU BACK TO WHAT MATTERS

No Need For Fancy Villages or Posh Amenities Here!

This is authentic California living, straight up.

SOUTH LAKE TAHOE, Calif. – Winter 2009-2010 – For generations, Northern California skiers and snowboarders have found a winter home at Sierra™ Resort, just outside of South Lake Tahoe. Why? Because for generations, Sierra Resort has offered a home-away-from-home for winter enthusiasts who are looking to get back to the real thing. Sierra loyalists don’t want fancy shops or fine-dining on the mountain. They want snow – and lots of it. They want steeps and trees and terrain parks. Maybe a beer at the end the day. That is what Sierra Resort delivers.

Sierra Resort is located right on the western edge of the Sierra Nevada mountains, which not only makes it the closest major resort to Sacramento and the Bay Area, but also positions it perfectly to receive generous snowfall from the storms that come in off the Pacific Ocean, dry out as they cross the Central Valley, and then slam into the 10,000 foot peaks surrounding Lake Tahoe. These storms deliver an annual average of 480 inches of snowfall. Sierra Resort’s north-facing slopes keep the snow in great condition days after a storm while wind-protected lifts enable skiers and riders to access that snow even on stormy days. Minimal snowmaking means that the surface conditions stay smooth and soft rather than becoming hard and chunky.

With El Niño on the way for the 2009-2010 winter season, Sierra Resort is hoping for a repeat of the last big El Niño winters in 05-06 and 97-98. Both storm seasons brought over 650 inches of snowfall to Sierra Resort, more than enough powder to keep skiers and snowboarders smiling from ear-to-ear.

For expert skiers and riders, so much snowfall each winter means there are acres and acres of perfectly spaced old-growth Red Fir trees to explore. With innumerable steep lines through Jack’s Bowl and mandatory rock drops in Avalanche Bowl, off-piste skiers and riders find Sierra Resort a powder paradise. Huckleberry Canyon , newly incorporated inside the resort’s boundary line, is a buffet of cornice drops, rock chutes, gladed runs, and snow pillows just begging to be slashed. Lauded by Tahoe locals as some of the steepest and deepest terrain in the Tahoe area, Huckleberry Canyon is accessible via five gates from the top of Grandview Express.

Trees aren’t your thing? Don’t worry - Sierra-at-Tahoe Resort puts its heart and soul into grooming each night. Aiming to groom 70 percent of the open trails each night, including two high-angle, black diamond trails, Sierra Resort is a carver’s paradise. The grooming crew also lays down corduroy on 100 percent of the beginner trails each night, creating a carpet of smooth, carvable snow that makes learning to ski or snowboard feel like cutting cold butter with a warm knife. Each morning, three Groomer’s Choice runs (one for each ability level) are selected so skiers and riders always know where to go to find those perfect lines.

Sierra-at-Tahoe Resort is home to some of the nation’s most cutting edge terrain parks and has been named in the 2010 TransWorld SNOWboarding Readers Poll as a Top 10 Overall Resort a Top 10 Park resort and a Top 10 Pipe resort. A 24-7 Park Crew keeps the box and rail lines fresh and the take-offs and landings manicured. Our 17-foot Zaugg Superpipe is competition-grade, which is why freestyle guests might find themselves dropping in with Olympic Hopefuls Hannah and Elijah Teter or X Games Gold Medalist Jamie Anderson. It’s no secret to locals why the best athletes in the industry choose Sierra Resort as their stomping grounds.

Sierra-at-Tahoe Resort: Keepin’ It Real

Recognized in the 2010 TransWorld SNOWboarding Resort Guide as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Top 10 Best Pipes in the nation and known for its wind-protected slopes, incredible tree skiing and family programs, Sierra Resort is a bastion of the authentic California ski experience. Easy to get to and always laid-back, Sierra-at-Tahoe Resort welcomes skiers and snowboarders to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort and the Eldorado National Forest are partners in recreation.

The closest major resort to Sacramento , Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Media Contacts:

Kirstin A. Cattell, 530.543.3132

Jessica VanPernis, 530.562.3866

tahoepr@boothcreek.com

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