Sierra Newsroom

Sierra-at-Tahoe Resort Extends Season Into Late April

shemphill — Fri, 06 Apr 2012 07:00:00 +0000

Sierra-at-Tahoe Resort Announces the New Keepin' It Real Season Pass

shemphill — Fri, 23 Mar 2012 07:00:00 +0000

Spring Fiesta and Plentiful Snowfall Arrive at Sierra-at-Tahoe Resort

shemphill — Thu, 15 Mar 2012 07:00:00 +0000

Sierra Resort Provides Teen Challenge with Full Day of Skiing or Snowboarding

shemphill — Thu, 01 Mar 2012 08:00:00 +0000

SOUTH LAKE TAHOE, Calif. – March 3, 2012 – On Sunday, March 4, 2012 Sierra-at-Tahoe Resort will host a group of twenty individuals from the Reno/Sparks Adolescent Boy’s Center and provide them with a full day of skiing or riding and rentals. The Reno/Sparks Adolescent Boy’s Center is a rehabilitation center where kids are transformed into young men and contributing members of society. Sierra Resort is proud to partner with Teen Challenge and the Reno/Sparks Adolescent Boy’s Center providing a powerful experience supporting their goals.

Burton Star Wars Experience Grand Opening

shemphill — Fri, 17 Feb 2012 08:00:00 +0000

SOUTH LAKE TAHOE, Calif. – February 17, 2012 – Families, friends, Star Wars fans and snowboarders gathered today at Sierra-At-Tahoe Resort for the official kick-off of the BurtonStar WarsTM Experience. In partnership with Burton Snowboards and Lucasfilm Ltd., the newest Burton Riglet Park is a one-of-a-kind snowboarding experience that uses iconic Star Wars themes and characters to introduce children ages 3-6 years old to the sport of snowboarding.

Sierra-at-Tahoe Resort Increases Mobile Efforts

shemphill — Tue, 07 Feb 2012 08:00:00 +0000

SOUTH LAKE TAHOE, Calif. – February 7, 2012 – Today over fifty percent of mobile phone users utilize a mobile device to retrieve real time information[i] and Sierra Resort has developed a comprehensive strategy to effectively communicate with this audience that includes a mobile website, text alerts, and two new mobile phone applications.

Sierra-at-Tahoe Resort Athletes Invade Aspen, CO for Winter X Games

shemphill — Wed, 25 Jan 2012 08:00:00 +0000

SOUTH LAKE TAHOE, Calif. – January 25, 2012 – Turn on ESPN this weekend and chances are pretty good that you’ll see an athlete from Sierra-at-Tahoe Resort competing at the Winter X Games. Sierra is proud to announce that three of their team athletes have pre-qualified for the iconic freestyle skiing and snowboarding event in Aspen, CO.

Sierra-at-Tahoe Resort Receives 16” of Snow and It's Still Snowing

shemphill — Sat, 21 Jan 2012 08:00:00 +0000

SOUTH LAKE TAHOE, Calif. – January 21, 2012 – Winter has arrived! Sierra-at-Tahoe Resort has received 16 inches of snow in the past 48 hours and is expecting more snow throughout the weekend according to the National Oceanic and AtmosphericAdministration.

Sierra-at-Tahoe® Resort Participates In National Safety Awareness Week

shemphill — Wed, 18 Jan 2012 08:00:00 +0000

SOUTH LAKE TAHOE, Calif. – Jan. 19, 2012 – Sierra-at-Tahoe Resort has joined forces with The National Ski Areas Association (NSAA) for National Safety Week to educate skiers, riders and employees about the importance of safety on the slopes. Throughout the week of January 14-21, 2012 Sierra has hosted fun activities, giveaways, and discounts on helmets and other safety equipment.

Professional Snowboarder Jamie Anderson Gives Back to South Lake Tahoe Kids

shemphill — Fri, 06 Jan 2012 08:00:00 +0000