Media Center

Welcome to the Sierra-at-Tahoe® Media Center, your source for Sierra^TM Resort's most up-to-date news and information. This is where you can find press releases, press kits and images to meet all of your editorial needs. If you would like to request additional information or if you would like to be added to our press release e-mail list, please don't hesitate to contact our public relations staff:

Jessica VanPernis, Communications Manager, 530.562.3866 or jvanpernis@boothcreek.com

If you would like to request a visit, please contact the public relations department at least 48 hours prior to arrival. Comp tickets are available to journalists on story assignment and we also offer media rates. Requests are not guaranteed.

We look forward to working with you this season.

View our 2006.07 Press Kit

View Sierra Accolades

Current Press Releases:

Release Date:		Item:
May 11, 2009		Sierra-at-Tahoe and Northstar Resorts Donate More Than $250,000 During the 2008-09 Winter Season Local Students and Athletes, Environmental and Community Organizations Among Beneficiaries
April 13, 2009		Sierra Resort Offers $20 Tickets On Closing Day The 15th Annual Customer Appreciation Day Supports Local Sports Teams
April 11, 2009		New Benefits For 2009-2010 Double Whammy Season Passholders Additional Perks Make Lake Tahoe's Best Pass Value Even Harder To Resist
March 28, 2009		6th Annual Telegrass Brings Out Freeheels and Free Spirits Lake Tahoe's Premier Telemark Festival This Weekend at Sierra-at-Tahoe Resort
March 26, 2009		Local South Shore Kids Recycle Thousands of Bottle Caps Ski Green Day at Sierra-at-Tahoe Resort Rewards Planet-Minded School Kids
March 18, 2009		Freestyle Skiers and Snowboarders Call Sierra Resort Home With over 400 inches of snow this season, there's plenty of building material for South Shore's only Superpipe and Tahoe's original Boarder X course
March 18, 2009		Double Whammy Deals Make Spring Skiing in Lake Tahoe Affordable Season Pass Deals, Ski & Stay Packages and Single Day Lift Ticket Deals
March 13, 2009		2009-2010 Double Whammy Season Passholders Ski Free The Rest Of The Winter Season Purchase Before April 30 and Save Up To $50
March 05, 2009		Spring Fiesta at Sierra-at-Tahoe Resort Fun, Sun and Savings Through The Rest of the 08-09 Ski Season
February 26, 2009		Sierra-at-Tahoe Resort Launches Mobile Web Site iPhone and Smartphone Users Can Get Instant Updates On The Slopes With A New Dedicated Mobile Web Site
February 25, 2009		March In With Big Snow and Bigger Deals at Sierra-at-Tahoe Resort Plenty of time to Ski, Snowboard and Save this winter
February 18, 2009		Sierra and Northstar Resort Athletes Top The Charts Going Into The Winter Dew Tour Finals The Final Contest of the Winter Dew Tour Kicks Off This Weekend at Northstar-at-Tahoe Resort
February 06, 2009		Interactive Radar Gives Precise Resort Weather Information Sierra-at-Tahoe Resort Offers Real Time Weather Technology Online
January 29, 2009		Sierra-at-Tahoe Resort Launches Mountain Arts & Culture Program Featured Artist Series Showcases Local Mountain Scene
January 17, 2009		How To Find Value On A Family Ski Vacation Sierra-at-Tahoe Resort Offers 5 Insider Ideas
January 10, 2009		Celebrate Inauguration Day at Sierra-at-Tahoe Resort Ring in the 44th Adminstration with a $44 Lift Ticket
January 09, 2009		Sierra Resort Reaches Out With Safety Week Programs Free Activities Involve Local School Kids, Resort Guests, and Employees
December 30, 2008		Winter Events Create Sierra Resort's Celebrated Vibe From Big Names to Grassroots, Sierra Resort Boasts A Calendar To Keep You Moving From Weekend To Weekend
December 26, 2008		Ring In The New Year With Pancakes and an Olympic Gold Medalist Hannah Teter Will Close Out 2009 With A Bang At Sierra-at-Tahoe Resort
December 16, 2008		Sierra Resort Opens Top To Bottom Winter Season Begins With FREE Skiing and Riding Tomorrow, December 17
December 15, 2008		Last Minute Gifts From Sierra-at-Tahoe Resort Add A Rush Of Winter To Your Holiday Celebration
November 10, 2008		Sierra and Northstar Resorts Take Top Spots In Latest Industry Polls Lake Tahoe's Premier Resorts Are Ranked Among the Best in the U.S.
November 10, 2008		Continued Passion Keeps Sierra-at-Tahoe Resort Going Green New Environmental Initiatives Involve Local Ski Kids, Season Passholders
October 29, 2008		Sierra Resort Recognizes Key Employees With Golden Eagle Awards Unsung Resort Heros Spend A Night In The Spotlight
October 27, 2008		What Does Your Snow Call Sound Like? Sierra-at-Tahoe Resort Hosts Annual Pray For Snow Party in South Lake Tahoe
October 16, 2008		Locals Step Up To Clean Up Sierra-at-Tahoe Resort Overwhelming Participation in Sierra Resort's Keep Sierra Clean Day
October 09, 2008		Sierra-at-Tahoe Resort Offers Nearly 300 Jobs on South Shore Locals Resort Seeks Local Employees To Fill Seasonal Positions
September 30, 2008		Pre-Season Savings at Sierra and Northstar Resorts Some of the best deals of the winter are already hanging on the racks
September 02, 2008		Double Whammy Season Pass Prices Extended, Discounts Offered Current Pass Prices Extended Through November 15, Discounts On Purchases By September 30
September 01, 2008		What's New and Unique at Sierra-at-Tahoe Resort This Winter Highlights Include Innovative Technology, New Green Initiatives, Affordable Value Options
May 25, 2006		Sierra-at-Tahoe Wins the Coveted Silver Eagle Award for Environmental Excellence

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