History

About Us

There is quite a story behind Sierra-at-Tahoe® Resort and with each new season the story gets better and better.  Sierra^TMResort has been providing fantastic skiing and riding for people right here in our backyard and many whom travel from faraway. In addition to providing great skiing and riding, Sierra Resort is committed to our environment, because we know that its health is key to our success. We appreciate our sponsors and partnerships allowing us to provide a superior snowsporting experience for our guests.

Our Story

Sierra-at-Tahoe Resort was the brainchild of a long-time Tahoe local, Vern Sprock. Sprock dreamed of opening a ski operation for many years and was finally successful in 1946 when he cranked up the bullwheel at what was then known as Sierra Ski Ranch. The Sprock family was successful in operating the resort until 1993 when the resort was sold to Fibreboard.

The “Ranch,” as it was then known to skiers all over the area, was located further down Highway 50.  The ski resort was moved to its present location in 1968, when the California Department of Transportation began widening Highway 50.

Over time, Sierra-at-Tahoe Resort has grown to be one of Lake Tahoe’s largest ski resorts with over 2,000 skiable acres, serviced by ten chairlifts, including three express quads. In July 1993 new owner Fibreboard brought many changes to Sierra Ski Ranch including the new name –Sierra-at-Tahoe Resort.  Fibreboard also brought several innovative programs and guest focused services to Sierra Resort. 

Booth Creek Ski Holdings' purchase of the resort in 1996 continued to fuel additional industry firsts for Sierra Resort.  Sierra Resort has a long reputation of legendary terrain, excellent location and great value. Sierra Resort’s strategy of being “Lake Tahoe’s Full Service, Value Oriented Day Use Snowsports Resort,” is continually emphasized by providing great service, great value, big fun and a commitment to innovation. Sierra Resort strives to provide the level of service that our guests go home talking about and come back expecting.