For Immediate Release 
May 25, 2006 

Contact: Nicole Belt
(530) 543-3132 or nbelt@boothcreek.com

SIERRA-AT-TAHOE™  RESORT WINS THE COVETED
SILVER EAGLE AWARD FOR ENVIRONMENTAL EXCELLENCE

South Lake Tahoe, Calif. — Clif Bar & Co. announced its 2006 Golden Eagle and Silver Eagle Award recipients this week at the National Ski Areas Association (NSAA) national convention in Marco Island, Fla. For its innovative efforts in the category of environmental education, Sierra-at-Tahoe was proud to be selected as the 2006 Silver Eagle Award winner.

Sierra Resort won the award based on the creation of four on-mountain adventure zones that were designed to educate children on local history and ecology. Each adventure zone focused on a different theme, including Native American culture, bears & other local animal species, the California Gold Rush and the Pony Express. The goal in creating the zones was to create future stewards of the environment by educating kids on the importance of preserving and protecting Lake Tahoe’s pristine mountain habitat.

Sierra-at-Tahoe successfully blended both fun and learning through interactive displays that allowed children to climb in and out of treehouses, caves and secret hideouts. Solar-powered, environmentally friendly sound systems and smoke machines enhanced the experience. A kid’s trail map made it easy for kids and parents to navigate through the zones. Terrain features such as rollers, mini jumps and banked turns kept children entertained, while signage and animated figures educated them on local history and animal species. By making each zone unique and entertaining, Sierra Resort was able to capture kids’ interest and allow them to explore private playgrounds that were designated as being “just for kids.”

Sierra-at-Tahoe competed with resorts across the nation for the honor, beating out finalists Mammoth Mountain, Whistler/Blackcomb and Keystone, Colo. for the award.

“We are honored to receive this prestigious award from the NSAA,” said John Rice, Sierra-at-Tahoe’s general manager. “We take our commitment to the environment very seriously. We recognize that our very livelihood of offering winter outdoor recreation depends on us preserving and protecting one of Tahoe’s most scenic areas for future generations. By ensuring that sound environmental practices are followed in every aspect of our operations and educating our employees and guests, we deliver on that commitment.”

The Golden Eagle Awards for Environmental Excellence were established in 1993 to recognize the environmental achievements of ski areas. The awards honor members of the NSAA, which represents the majority of ski area owners and operators in North America. Clif Bar & Co., a leading maker of energy foods for winter sports enthusiasts—and an environmentally-friendly business in its own right—is administrator of the awards program.

The entries were judged by a panel of both environmental and industry experts that included: Michael Berry, NSAA President; Jerry Blann, NSAA Environmental Committee Chair; Doug Robotham, Trust for Public Land; Kenneth Karkula, U.S. Forest Service; Erika Smith, Wildlife Habitat Council; Jill Abelson, EPA; Christopher Juniper, Natural Capitalism Solutions; Billy Connelly, Native Energy; Patrick Nye, Bonneville Environmental Foundation; Hank Cauley, Ecos Corporation; Kirk Mills, Colorado Department of Public Health & Environment, Elysa Hammond, Ecologist, Clif Bar; and Leslie Ross, Babes in the Backcountry.

This is the first time Sierra-at-Tahoe has received an award since winning the Golden Eagle for overall environmental excellence in 1996. Sierra-at-Tahoe is located on Highway 50, just 12 miles west of South Lake Tahoe and 83 miles east of Sacramento. Those seeking further information on Sierra-at-Tahoe’s environmental accolades can visit SierraAtTahoe.com or call 530-659-7453.

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