FOR IMMEDIATE RELEASE

TWO LAKE TAHOE RESORTS RANKED AMONG THE BEST IN THE NATION

Northstar-at-Tahoe™ Resort jumps to #16 in SKI Magazine Resort Poll, Sierra-at-Tahoe® Resort takes #6 Overall Resort in TransWorld SNOWboarding Resort Guide

TRUCKEE and SOUTH LAKE TAHOE , Calif. – Oct. 13, 2009 – Two of the ski and snowboard industry’s leading publications, SKI Magazine and TransWorld SNOWboarding Magazine, have recognized Northstar® and Sierra™ Resorts as being among the nation’s top resorts, particularly for overall resort offerings and freestyle terrain parks.

The awards signify the two resorts’ longstanding commitment to creating top-of-the-line snow experiences for guests. “Skiers and snowboarders can feel confident that when they choose to come to our resorts, they will be experiencing some of the best that the industry has to offer,” said Julie Maurer, Vice President of Marketing and Sales for Booth Creek Ski Resorts. “These awards are not just us touting what we deliver, they show that skiers, riders and industry experts feel we deliver a superior product.”

TransWorld SNOWboarding’s 2010 Resort Guide ranked Sierra Resort as the #6 Overall Resort and #9 in both Best Parks and Best Pipes. Sierra Resort was also ranked #9 for Best Snow.   Northstar Resort was ranked as #8 in Best Parks, #7 in Best Pipes and the #8 Overall Resort. Both resorts were the only Lake Tahoe resorts to be included within the Top 10 resorts in the survey.

“The TransWorld SNOWboarding annual Resort Guide showcases the best resorts across the nation from the snowboarder’s perspective,” commented John Rice, General Manager of Sierra-at-Tahoe Resort. “We’re thrilled to be recognized by one of the most dedicated groups of snowsporters in the country.”

Northstar Resort was also ranked in the SKI Magazine Annual Reader Poll as #2 in Best Terrain Parks, #4 in Best Grooming, #4 in Best Family Programs and #6 in Best Service. Also in SKI Magazine’s 2010 Resort Guide, Northstar Resort was awarded #16 in Top Resort in the West, up from #23 last winter. The editor’s note states, “Big improvements at the mountain. Excellent service and staff.” One comment from a reader stated, “Best village at a resort in California .” Northstar Resort also ranked #6 in Skiing Magazine for Best Terrain Park .

“Moving into the top 20 resorts in the nation is incredibly rewarding,” said Maurer. “It lets us know that we are speaking to our guests with programs, services and facilities that matter to them.”

Sierra-at-Tahoe Resort: Keepin It Real

Recognized in the 2010 TransWorld SNOWboarding Resort Guide as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Top 10 Best Pipes in the nation and known for its wind-protected slopes, incredible tree skiing and family programs, Sierra Resort is a bastion of the authentic California ski experience. Easy to get to and always laid-back, Sierra-at-Tahoe Resort welcomes skiers and snowboarders to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort and the Eldorado National Forest are partners in recreation.

The closest major resort to Sacramento , Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Press Contacts:

Jessica VanPernis, 530.562.3866

jvanpernis@boothcreek.com

Kirstin Cattell, 530.543.3132

kcattell.st@boothcreek.com

Kristin Yantis, 775.351.7904

kyantis@myprco.com

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