FOR IMMEDIATE RELEASE

SIERRA-AT-TAHOE RESORT OPENS SATURDAY DECEMBER 5, 2009

SOUTH LAKE TAHOE , Calif. – December 4, 2009 – Sierra Resort will kick off the 2009-2010 winter season this coming Saturday, December 5, 2009. Sierra Resort was recently ranked as a Top 10 Resort in the 2010 TransWorld SNOWboarding Readers Guide.

Easy Rider Express and Rock Garden chairlifts will open to the public at 9:00 a.m., accessing 3 beginner trails – Broadway, Lower Sleighride and Echo. There will be 5 terrain park features on Broadway including new and improved boxes and a corrugated pipe for jibbing.

“We definitely have early season conditions on the mountain,” said John Rice, General Manager. “But we know our skiers and riders are hungry to get those first couple of runs in and take a few laps through the Broadway terrain park. This weekend is just a teaser for things to come this winter.”

Early season lift tickets are available for $35 for adults, $25 for young adults, $15 for children and seniors 70+, and $35 for seniors 65-69. Sierra Resort will offer beginner group and private lessons, daycare, ski and snowboard rentals and dining in Mama’s Kitchen and the Sierra Pub & Deli. Sierra Mountain Sports will also be open for those who want to start their holiday shopping – or their holiday wish lists.

Early season lodging packages start at just $65 per person per night at Tahoe Valley Lodge, which is just 14 miles from Sierra Resort. Each room at this boutique property offers a gas fireplace and a rustic mountain feel. This package is valid through December 18, 2009. Please call 800.669.7544 for more information or to make a reservation.

New this season, Sierra Resort has taken a direct shot at the price barrier to learning a new sport in a tough economy with a $35 beginner package that includes a limited access lift ticket, rental equipment and a 2 ½ hour lesson. Friends and families can now spend an entire day on the slopes, learning a new sport, for less than the cost of going out to dinner and a movie together. The $35 Learn to Ski/Snowboard package is valid for adults age 13+, Sunday through Friday, non-holiday and excluding restricted dates. It is available in limited quantities and only online at SierraAtTahoe.com.

For the latest snow and weather updates, please go to www.SierraAtTahoe.com or call the Snow Phone at 530.659.7475.

Sierra-at-Tahoe Resort: Keepin It Real

Recognized in the 2010 TransWorld SNOWboarding Resort Guide as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Top 10 Best Pipes in the nation and known for its wind-protected slopes, incredible tree skiing and family programs, Sierra Resort is a bastion of the authentic California ski experience. Easy to get to and always laid-back, Sierra-at-Tahoe Resort welcomes skiers and snowboarders to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort and the Eldorado National Forest are partners in recreation.

The closest major resort to Sacramento , Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Press Contacts:

Kirstin A. Cattell, 530.543.3132

kcattell.st@boothcreek.com

Jessica VanPernis, 530.562.3866

jvanpernis@boothcreek.com

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