FOR IMMEDIATE RELEASE

LEARN TO SKI OR SNOWBOARD FOR JUST $35 AT SIERRA-AT-TAHOE® RESORT
The Beginner Package gets you on the slopes for less than dinner and a movie

SOUTH LAKE TAHOE, Calif. – January 4, 2009 – Sierra™ Resort is offering first-time adult skiers and snowboarders, age 13+, a beginner package that includes a limited access lift ticket, rental equipment and a 2.5 hour lesson for just $35 if purchased online – available Sunday through Friday all season long.

Previously, this promotional beginner package was offered for one week in January. Last season, it was offered for the month of December. Expanding the offer to make it available Sunday through Friday throughout the winter is a direct response to the current state of the economy. “This year, we know people are taking a hard look at the budget and making tough decisions,” said John Rice, General Manager. “Having fun is still at the top of the priority list – we’re offering this package all season long to take away the price barrier of learning a new sport.”

The $35 beginner package lift ticket allows chair lift access to Easy Rider Express and Rock Garden, two lifts that access the majority of Sierra Resort’s beginner terrain. It is available to adult skiers and snowboarders age 13 and over and must be purchased online, 24 hours in advance. Limited quantities of the $35 beginner package are available. The package is available Sunday through Friday throughout the 09-10 winter season, excluding restricted dates.

Beginners eager to continue their adventure on the slopes can upgrade to the Learn To Ski/Ride 3-Pak for $65, which includes a full access lift ticket on the third day in addition to rental equipment and lessons. With the 3-Pak, comes a “guarantee” which states that participants will be able to ski/snowboard Sugar N’ Spice, a beginner run from the top of the mountain, by the end of the third day or a fourth lesson will be free.

With the upgrade from the $35 beginner package to the Learn to Ski/Ride 3-Pak, guests end up paying about $33 per day for three full days on the slopes – less than one could pay for dinner and a movie!

* Restricted dates include January 17 - 18, 2010, February 14 - 19, 2010 and all Saturdays. Available online only. Valid for first day only. 

Sierra-at-Tahoe Resort: Keepin It Real
Recognized by Transworld Snowboarding as a “Best Value” and a “Best Vibe” resort and known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation, Sierra Resort is a bastion of the authentic California ski experience. Easy to get to and always laid-back, Sierra-at-Tahoe Resort welcomes skiers and snowboarders to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort and the Eldorado National Forest are partners in recreation.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Media Contacts:
Kirstin A. Cattell, 530.543.3132
Jessica VanPernis, 530.562.3866
tahoepr@boothcreek.com

###