FOR IMMEDIATE RELEASE

SIERRA™ RESORT OFFERS BEGINNER PACKAGE FOR JUST $25

Learn To Ski/Ride Week Perfect Time To Pick Up A New Sport

SOUTH LAKE TAHOE , Calif. – January 1, 2008 – Sierra-at-Tahoe® Resort is hosting its annual Learn to Ski/Ride Week from January 6 through 11, 2008. Beginning skiers and riders who take advantage of the online package* will receive a 2 ½ hour beginner lesson, ski or snowboard rental equipment and a limited access lift ticket – all for just $25!

Learn to Ski/Ride Week is the perfect time for skiers and riders to bring up friends and family members who are interested in learning the sports. The substantial discount makes it more affordable to get started. The package is available to first time skiers and riders ages 13+ and must be purchased online 24-hours in advance. The package regularly costs $84, which means participants will be taking advantage of a $59 discount during Learn to Ski/Ride Week.

Participants should plan to arrive at Sierra Resort by 9:15 a.m. for the morning lesson and 12:15 p.m. for the afternoon lesson in order to allow enough time to pick up lift tickets and equipment before the start of the 10:15 a.m. or 1:15 p.m. lessons.

At the end of the lesson, those who want to continue learning can turn in their lift ticket and upgrade for only $63 to Sierra Resort’s Learn to Ski/Ride Guarantee 3-PAK. Regularly $147 for three days of lessons, equipment and lift tickets, this package guarantees that beginners will be skiing and riding from top to bottom by the end of the third lesson on a 2.5 mile beginner run called Sugar N’ Spice, enjoying incredible views of Lake Tahoe, or the fourth lesson is free.  

For more information about Learn to Ski/Ride Week or any of Sierra Resort’s learning programs, please visit www.SierraAtTahoe.com or call 530.659.7453.

*This offer is not valid with any other offer or promotion and is subject to change. The online coupon must be purchased 24-hours in advance and is required to receive the $25 package.

Sierra-at-Tahoe  Resort: Part of the Solution

Known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation, Sierra Resort is committed to being part of the solution to healthy living. Having eliminated trans fats from its kitchens in 2006, Sierra Resort continues to respond to guest’s requests for fresh, healthy food options. New this season is the Baja Grill, where skiers and riders can stop in for Mexican-style food prepared fresh on-the-spot with familiar ingredients.

The closest major resort to Sacramento , Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall.  For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Media Contacts:

Kirstin A. Cattell, 530.543.3132

Jessica VanPernis, 530.562.3866

tahoepr@boothcreek.com

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