FOR IMMEDIATE RELEASE

Contact: Jessica VanPernis
530.562.3866 or jvanpernis@boothcreek.com

BURTON PROGRESSION PARK HELPS WOULD BE JIBBERS GET COMFORTABLE ON TERRAIN FEATURES

Ground-Level Boxes, Rails and Bonks Take Away the Fear of Falling

SOUTH LAKE TAHOE, Calif. – Jan. 17, 2007 – Sierra-at-Tahoe® Resort has partnered with Burton Snowboards to bring a Burton Progression Park to the beginner area of the mountain. The Burton Progression Park features small man-made obstacles such as jibs, bonks, rails and boxes just inches off the ground and banked on all four sides by snow, thereby mitigating the possibility that tentative skiers and snowboarders will fall off of the features while learning how to ride them.

The smaller versions of advanced terrain features provide skiers and riders with a less intimidating environment to begin developing park riding skills. The Burton Progression Park also provides a perfect venue for qualified coaches to show beginners the basics of freestyle terrain. Designed with safety top of mind, the Burton Progression Park has a designated drop-in zone before each terrain feature, along with signage offering guidance on how best to approach the feature. Everything comes together to help riders achieve the perfect balance of safety and style.

“The Burton Progression Park really fits in with our family-friendly resort,” said Kevin Mitchell, Director of Ski School. “Freestyle riding has become so popular in recent years and we are seeing a big demand across all demographics for the opportunity to learn how to safely hit the parks.”

One of a few resorts in the United States that offers the Burton Progression Park, Sierra™ Resort is also home to Hannah Teter, who took the gold medal in Women’s Halfpipe in Torino, Italy. As a world-class athlete who learned how to ride rails the hard way – in her back yard with very little sense of “progression” - Hannah loves the Burton Progression Park. “It’s a great concept! You can ride a rail for the very first time without worrying about getting bruised up. I wish I could have learned that way!”

The Burton Progression Park is just one aspect of the Burton Learn To Ride system, which was developed in 1998 by Burton and snowboard instructors worldwide to make learning to ride easy and fun. The goal of Burton Learn To Ride is to provide the best initial snowboarding experience to beginners so they return to the mountain to snowboard again and again. By using a proven instruction method and Burton equipment created specifically for beginners, Learn To Ride is a specialized program for those seeking to progress to the next level.

About Sierra-at-Tahoe Resort

Sierra-at-Tahoe Resort is the closest major snowsport resort to Sacramento and is located on Highway 50, just 12 miles south of Lake Tahoe. Known for its wind protected slopes, incredible tree skiing and some of the nation’s best parks and pipes, Sierra Resort receives more than 560 inches of snowfall annually. For more information, visit SierraAtTahoe.com or call 530.659.7453.

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