FOR IMMEDIATE RELEASE

Contact: Jessica VanPernis
530.562.3866 or jvanpernis@boothcreek.com

SIERRA-AT-TAHOE® RESORT INTRODUCES NEW CENTRAL RESERVATIONS PROGRAM

OFFERING SOUTH LAKE TAHOE SKI AND STAY PACKAGES

SOUTH LAKE TAHOE, Calif. – Dec. 14, 2006 – Sierra-at-Tahoe Resort introduced a new central reservations program this season that gives guests one-stop vacation planning with E-Ticketing for the South Shore of Lake Tahoe. In an effort to provide value and convenience to guests looking for lodging accommodations when they ski or ride at Sierra™ Resort, guests can now reserve lodging, lift ticket, car and air packages online at SierraAtTahoe.com.

Through a new online booking engine, Sierra-at-Tahoe Resort guests can now choose from a wide variety of South Shore lodging properties for lift ticket packages as low as $74 per person (mid-week, one-day lift ticket package, two adults.*). Lodging partners include intimate places to stay such as the Forest Suites Resort, as well as the exciting nightlife atmosphere at Harrah's Casino Resort.

In addition, guests can make car and air reservations as they build their own custom package online. Results are competitive with major brand-name online vacation planning web sites.

To add air, a guest can customize their package using the online airline search feature. By choosing dates and arrival/departure airports, results are shown for the best rates and fewest connections offered by major airlines including American and United.

For car rentals, the car search tool pulls the best rates from a nationwide search, showing results for Enterprise, Alamo, National, Budget, Hertz, Avis, Dollar and Thrifty.

At anytime during operating hours, the online guest can call and speak to an agent who can assist with the online booking or handle the entire reservation.

“Forrester Research recently announced findings on the behavior of web travel researchers that strongly supported our decision to offer lodging, car, air and lift ticket packages online.** This study showed that the majority of online U.S. travel researchers book directly with the supplier. Advances in technology today showed us the path to building a better vacation planning tool for Sierra-at-Tahoe Resort guests online,” said Colleen Dalton, E-Business Marketing Director, Booth Creek Ski Resorts. “In the future, guests will be able to add more activities to their reservation such as snowmobiling and the Tahoe Queen Aqua Shuttle.”

Sierra-at-Tahoe Resort’s online booking engine was developed by ARES, Advanced Reservations Systems, Inc., the online lodging provider for the California Travel & Tourism Commission.

Sierra-at-Tahoe Resort's central reservations program is available to guests online at www.SierraAtTahoe.com or by calling 1-877-SKI-2-STAY.

* Subject to change, check dates.
** Forrester, The Mainstreaming of The Web Traveler – Consumer Technology Adoption Study Data, Sept. 2006.

About Sierra-at-Tahoe Resort

Sierra-at-Tahoe Resort is the closest major snow sport resort to Sacramento and is located on Highway 50, just 12 miles south of Lake Tahoe. Known for its wind protected slopes, incredible tree skiing and some of the nation's best parks and pipes, Sierra Resort receives more than 560 inches of snowfall annually. For more information, visit SierraAtTahoe.com or call 530.659.7453.

About ARES

Advanced Reservation Systems (ARES) is a leader in electronic travel reservation technology. Powering some of the Web’s most popular destination travel sites, ARES offers a full suite of travel-related services for your business or web site through its affiliate programs. The ARES private-label booking engine features hotel reservations, dynamic packages, airline tickets, car rentals, and ticketing for attractions, activities, and tours. Looking for an advantage in today’s ever-competitive travel marketing arena, ARES is that advantage.

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